Stratégie mobile pour les distributeurs et commerçants de proximité

La stratégie mobile est un enjeu majeur dans nos sociétés actuelles.

La téléphonie mobile évolue constamment, et il n’a fallu que quelques années seulement avant que les consommateurs n’adoptent les téléphones « intelligents ».

Ces (r)évolutions technologiques ont entrainé des bouleversements dans les usages.  Confronté à des habitudes de consommation en mutation, les distributeurs innovants ont dû s’adapter et ont rapidement développé des applications mobiles sur iPhone pour se démarquer de la concurrence.

Les entreprises les plus prospères ont poursuivi leurs efforts en multipliant les développements d’applications ainsi que leur maintenance pour être disponibles sur les autres systèmes d’exploitation disponibles tels qu’Android ou Blackberry. Hier, les principaux indicateurs de performance suivis étaient le positionnement dans l’Apple Store et le nombre de téléchargement d’applications chaque mois.

Aujourd’hui, nous assistons à un profond changement dans la stratégie mobile des distributeurs et des commerçants de proximité. Tout d’abord, nous passons d’une communication de marque à une diffusion d’informations pratiques pour le consommateur (horaires d’ouverture, plan d’accès, parking à proximité…) et surtout d’informations commerciales locales mises à jour régulièrement (promotions, coupons de réductions, opérations événementielles,…).

Plus d’information et source : Les Echos

Agriculture in an urbanizing society

Research on multifunctional agriculture and changing urban-rural relations is highly fragmented,  both disciplinarily and geographically, which is due to the multiplicity of activities, the multi-scalar character of multifunctionality and the geographical contextuality of expressions of multifunctional agriculture. Hence, this conference aims to advance the scientific state of the art in research on multifunctional agriculture and urban-rural relations by bringing together scholars from a wide range of disciplines (sociology, economics, spatial planning, land-use planning, regional planning, urban planning, crop sciences, animal sciences, soil sciences, architecture, etc.) from many parts of the world. rking group convenors of the conference invite you to submit abstracts for the April 2012 conference in Wageningen, The Netherlands. 20 different working groups will be organised during the conference. Deadline for submitting abstracts is 20 December 2011. IN WG 14 the topic will be: Public food procurement. Most schools, colleges , universities, hospitals , prisons and other public institutions  receive their food supplies from different  sources and programmes. Countries have different structures and  indicators of success. They also face different problems, challenges and sustainability is a question. Producers’ views and how food is purchased also varies. It is important to show value for money, volume and types of food purchased by the programmes to improve livelihoods, nutrition, health and reduce poverty in selected regions. Are there existing policies, guidelines and plans for public food procurement? Who are the actors and how do they adhere to the rules and regulations?
Worldwide, school feeding programmes are a common concern and have similarities and or differences. A reflection on aid effectiveness and sustainability reveals challenges in especially resource limited countries. It is a concern to relate how decisions are made for public food procurement and priorities set  for resource allocation. Whose responsibility is it (donors, international agencies, national and local governments, farmers and individuals) and therefore the sharing of experiences on programmes is important for ensuring sustainable food security. For one of the millennium development goals focuses on sustainable development.
It is known that rural areas produce food for the cities, yet in some countries urbanisation is fast growing, with the youths migrating to cities and food production going down. In addition, climatic change is impacting on the food security, how is public food procurement going to be sustained to improve smallholder agriculture?  For most home grown school feeding programmes are meant to support  these small farmers and improve their household incomes.
As a result food systems and chains can be changed and transformed by agencies and states/ local governments. Agricultural crises are affecting food production and the economic crunch is leading to high food prices which makes a significant drawing to public food procurement channels. What would be the effective measures for ensuring  sustainability? What are the supply chains and  demand likely to be met as the world changes?

Abstracts for this working group can be submitted to:
Juliet Kiguli | Makerere University, Uganda |
Juliet Kiguli                  Makerere University, Uganda
Nashiru Sulemana        University for Development Studies, Ghana    
Kevin Morgan               Cardiff University, United Kingdom

New Connections in Food Research : Cardiff University

Place to Plate: New Connections in Food Research
2 April 2012
Cardiff University

This is a conference by and for Ph.D. and early-career researchers studying food. It is inter-disciplinary and welcomes participation and contributions from diverse perspectives.
Early-career researchers are invited to share their interpretations of the themes to challenge us to realise new connections between places, disciplines and concepts. Food students are encouraged to inspire their peers to learn from unusual allies and to seek answers in unexpected sources. In the spirit of new connections, the conference will also trial innovative ways of preparing an academic conference and aim to establish an enduring inter-disciplinary and international network in food studies.
Bookings will open in early 2012. In the meantime, you are invited to have your say in how the day will run. Visit to suggest ideas for the programme and to find out more.
Themes“Food is what connects us all to each other and to the natural world, which makes it an incredibly powerful medium for thinking and acting collaboratively.”
– Carolyn Steel author of Hungry City.
What we eat and where it comes from are fundamental questions in light of today’s global challenges around issues such as health, agriculture, development and sustainability. A sound food system is central to the resilience of society, economy and environment, and, as one of life’s
essentials, food is unique in its power to communicate such concepts to the public. But whilst food is a topic which can touch almost every academic discipline, research is too frequently confined by subject boundaries.
This conference will bring together those studying food, no matter what their backgrounds, to generate unique and enlightening perspectives that can break disciplinary boundaries and forge new relationships both conceptually and personally. It will consider questions such as:
    What does a resilient food system taste like?
    Can food be a key to unlocking transition?
    What is the recipe for a healthy community?
    Is good practice a moveable feast?
    Fair for whom: where is the justice in sustainable food?
    Are we going global, local or glocal?
    How do we eat: do we understand the socio-cultural issues of food?
And, of course, we invite your participation in defining panel and roundtable themes: this is, after all, a conference for us and by us.
The conference has received funding from Cardiff University Graduate College.

Communicating Solutions about Food Waste

Bryna Jones , Director of Communications at Hardy Stevenson and Associates Limited,
As planners and communicators, we tend to underestimate the difficulty involved in changing behaviour. CBSM assumes that there are a variety of barriers that exist to behaviour change. Because behaviour change is complex, carefully selecting the behaviour to be promoted is vital to starting a campaign well. After the behaviour has been identified then the barriers and benefits associated with the selected behaviour must be isolated. For example, to dissect the issue of food waste, we would start by using a tool such as a problem tree to assess its specific problems, causes and effects. We can use the outcomes of this exercise to choose one behaviour change that will measurably reduce the negative behavioural trend within our chosen population.
Once these steps have been completed, we can move on to designing a strategy that utilizes behaviour-change tools to address barriers and benefits. Piloting the strategy is vital to success. The cornerstone of sustainability is delivering programs that are effective in changing people’s behaviour. If the pilot doesn’t provide measurable outcomes, then it’s time to revise, or select a more appropriate behaviour change. Once a program has been broadly implemented, evaluation must occur to understand its long term effect.
Strategic communications is involved at every step of this process.We must carefully select the language we use, the communications tactics we implement and the ways we measure the success of the campaign. Each campaign will be unique given the issue, audience, behaviour to change, and its barriers and benefits, but there are two key points to be aware of:
    Providing information is not enough
    Scaring people (or making them feel guilty) is unlikely to engage them
People are motivated:
    To know and understand what is going on – they hate being disorientated or confused
    To learn, discover and explore – they prefer acquiring information at their own pace and answering their own questions
    To participate and play a role in what is going on around them – they hate feeling incompetent or helpless
In order to communicate sustainable development successfully, we must link our communications to these needs and motivators, using audience research to decide which communications tools and tactics will be most effective. Making communications personal and practical, by overcoming barriers to change and promoting its benefits, is at the heart of CBSM. This is how we can encourage people to live more sustainable lives.


Colloque de présentation des résultats de programme PSDR Grand Ouest

Le colloque de présentation des résultats du programme PSDR Grand Ouest se tiendra les 7 et 8 décembre 2011 à Nantes (Hôtel de Région des Pays de la Loire).

Ce programme lancé en 2008, avait pour objectifs d’analyser la place et le rôle des activités agricoles, agro-alimentaires et de la pêche dans les processus de développement territorial et d’apporter une contribution opérationnelle au développement des filières et des territoires du Grand Ouest.

Le colloque sera organisé autour de trois sessions durant lesquelles les résultats marquants des différents projets seront présentés :

         1. Marchés – Territoires et compétitivité

         2. Développement des territoires et environnement

         3. Élevage et territoire

 Au cours de ces deux jours, une place privilégiée sera accordée aux réactions et discussions à partir de ces contributions.

Le programme de ces journées est accessible à la rubrique “Programme” sur le site dédié au colloque et en pièce jointe.

Nous vous remercions de retenir dès à présent la date et de diffuser cette annonce dans vos réseaux.

Inscrivez-vous dès à présent (inscription gratuite, mais obligatoire) car le nombre de places est limité.

Pour en savoir plus :

Cellule d’animation PSDR GO LERECO
Centre de recherches INRA Angers-Nantes
Site de la Géraudière – B.P.71627
44316 NANTES Cedex 03 – France
Tel: /

Climate Change and Sustainable Development: Ethical Perspectives on Land Use and Food Production

From 30th May to 2nd June 2012 the 10th Congress of the European Society for Agricultural and Food Ethics (EurSafe) which will be held in Tübingen (Germany). The conference theme is Climate Change and Sustainable Development: Ethical Perspectives on Land Use and Food Production.
Climate change is one of the major framing conditions for sustainable development of agriculture and food production. This is connected to ongoing changes in and of land-use practices which are related to local, regional and global scales, often dubbed as ‘glocal’ situations. That characterisation also applies to the closely related land and waters use domains of forestry and fisheries.
Agricultural and food ethics and its adjacent fields need to address well known, but aggravated ‘old’ problems. These are, among others, desertification due to temperature increase, changing precipitation regimes, unsustainable and/or unfair land-use and water regimes, pressure on arable land due to the loss of coastal areas, soil degradation and suburban sprawl, and the strain placed on both environment and animal welfare as a consequence of a growing worldwide demand for animal products. Also the manifold socio-economic implications on justice and fairness have to be investigated from different ethical perspectives.
At the same time, however, climate change creates specific effects: There are and will be new irreversible changes of natural and anthropogenic systems. Mitigation and adaptation measures to counter or slow down climate change have already resulted in considerable changes in agri- and silvicultural land-use. This is mainly but not only due to the significant increase in growing plants for energy supply (“biofuels”). Another perspective is the purchase or long-term tenancy of arable land or of water rights in the countries of the global south by wealthy nations and by transnational enterprises. In the case of animal production, specific dilemmas arise when a narrow focus on carbon efficiency favours intensive production systems which are decoupled from many traditional agricultural considerations.
These issues are only some of the many dimensions which demand reflection from an agricultural and food ethics perspective and thus examination by the community of scholars involved in EurSafe. The 10th EurSafe Congress will address the topic of climate change and sustainable development under four main perspectives: (1) food production, (2) preservation of natural resources, (3) lifestyles (4) general philosophical and historical issues of climate change, sustainable development and food ethics. There are overlaps, so sessions within the programme will examine different foci providing a stimulating and challenging array of contributions to the Congress.
More information about the 1oth EurSafe Congress can be found at the Congress website.

Cantines : le ministère place les menus sous surveillance

Le décret sur les règles nutritionnelles est paru dimanche 2 octobre 2011. Les professionnels redoutent l’absence de dialogue avec les services de contrôle. Le ton est donné: « Nous allons surveiller les menus, avertit Bruno Lemaire, ministre de l’agriculture. Il doit y avoir :
plus de produits laitiers,
plus de fruits au dessert,
le moins possible de friture,
et une alternance entre viande et poisson dans la semaine ».

Attendu depuis un an, le décret et l’arrêté détaillant les règles nutritionnelles à suivre par la restauration scolaire sont parus au Journal Officiel ce dimanche 2 octobre 2011. Ces règles fixent notamment la taille des portions mais aussi la fréquence à laquelle tel ou tel groupe d’aliment doit être présentés aux enfants, sur une série de 20 repas.

Agrores craint l’inspection coercitive – Le décret prévoit que les services vétérinaires vérifient l’application de cette réglementation sur la base des menus et des fiches techniques des plats présentés au cours des trois derniers mois. « Il est essentiel que ces inspections soient constructives, qu’elles permettent d’instaurer un dialogue avec les professionnels, sinon ils vont se braquer, prévient Christophe Hebert président de l’Association nationale des directeurs de restauration municipale (Agores). Or j’ai eu l’occasion de rencontrer les responsables des services vétérinaires en charge de la restauration collective, lors de réunions au ministère. Leur conception des contrôles est coercitive. Pas question de faire du conseil, c’est le retour du bâton qui s’annonce ».


Swansea Food Connections

Evidence showed that the diets of the people of Swansea were (not eating) healthy (Health In Wales 2001/2002 – National Assembly for Wales (2000) Welsh Index of Multiple Deprivation 2000). The research showed that there were inequalities in diet between those on higher and lower incomes, and the most striking difference was in the variation in the amounts of vegetables and, in particular, the amount of fruit, eaten by those with lower incomes.
Evidence also showed that those on low incomes, or those who had to rely on public transport, often found it difficult to access shops offering healthy food choices. In addition, the food available to them was likely to be more expensive. Thus the need to reduce the inequalities was identified.
The need to establish such a project was linked to
•the work on the Health, Social Care and Well-being Strategy for Swansea. This aims to improve the health, social care and well-being of all the citizens of Swansea, by ensuring that everyone is supported to achieve the best level of health and well-being possible. It also aims to ensure that communities and individuals are well informed and, as far as possible, take responsibility for their own health and well-being. Taking a preventative approach, one of the aims of the Strategy is to encourage organisations to work together to promote healthy food, and link this to physical activity.
•At a national level, the need for such a project was linked to the Welsh Assembly Government and Food Standards Agency Nutrition Strategy “Food and Well Being, 2003”. This aims to improve the diet of all people in Wales, particularly prioritising low income and vulnerable sectors of the population.
If you want to know more, just visit FOOD VISION