The project aimed to re-activate cross-border trade of local agricultural products through joint marketing and the integration of traditional marketplaces on which local farmers from the border area in past times sold their own agricultural products.
The project was a great boost for local products in the the area. According to the lead LAG, the sound analysis of marketing possibilities and of the areas’ local characteristics contributed to the development of a common geographical name (Zelen Kras) and the sound planning of project activities. Promotional events and media coverage increased the recognition of the project, of the new regional brand and of the individual local food products
- Buying ‘local’ solves many ills (toledoblade.com)
- Small-Scale Farmers Creating a New Profit Model (nytimes.com)
- Can a Farmer’s Market Work in Your Small Community? Yes! (jbaileyplanning.com)