More than half of consumers buy cheaper grocery brands

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According to the latest figures from information and insights provider Nielsen, just 22% of respondents now say they have spare cash once they’ve covered essential living expenses.
The data revealed that the number of European respondents who said they believe their country is in a recession remained at 75%, with only 11% saying they believed they’ll be out of recession in the next year. Consequently, the number of consumers changing their spending habits to save on household expenses rose from 65% to 67% in Q4.
The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns and spending intentions among more than 29,000 internet consumers in 58 countries.

Source: talkingretail.com

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